Олон нийтийн мэдлэг мэдээллийг дээшлүүлэх контентуудыг Фэйсбүүк, Вэб, Твиттер гэх мэт олон нийтийн сүлжээгээр түгээх мэргэжлийн байгууллага сонгон шалгаруулна
Урилгын дугаар: D2/NC/005
Захиалагч: Хөдөлмөр, Нийгмийн хамгааллын яам
Зарын төрөл: Зөвлөхийн бус үйлчилгээ
Зарласан огноо: 2021-07-30
Дуусах огноо: 2021-08-09 15:00:00  

Зарын урилга

A. BACKGROUND

Mongolia received a credit from the International Development Association (IDA) for the Strengthening Fiscal and Financial Stability Project (SFFSP). The Objective of the SFFS Project is designed to improve fiscal policy and sustainability in a mineral-based economy, protect the poor and vulnerable, and restore confidence in the financial sector. The project is designed into five components: (I) Strengthening Macroeconomic and Fiscal Management; (II) Improving the Efficiency of Public Financial Management; (III) Enhancing Financial Sector Stability; (IV) Strengthening the Social Protection System; (V) Project Management and Monitoring. The objectives are to Strengthening fiscal responsibility and implementing relevant policy measures, improving fiscal discipline, strengthening the resiliency of the banking system, improving public expenditure quality in social protection, providing support for Project implementation, coordination, monitoring, and evaluation, including, inter alia, audit arrangements, reporting requirements, procurement, and financial management activities respectively. For more details, please refer to the Project Appraisal Document Report No. PAD2269. 

The Parliament and the Government of Mongolia have renewed the long-term and mid-term policy documents to ensure the sustainability and continuity of Mongolia's development policy and planning, including “Vision-2050”, “Five-Year Guidelines for Development of Mongolia in 2021-2025”, and “Action Plan of the Government of Mongolia for 2020-2024”.  The policy documents, including the “Government Action Plan” have stipulated the following social insurance reforms agenda: expanding the coverage of social insurance, developing the pension insurance as a multi-tiered system, establishing proper management of social insurance fund assets, bringing the fund to a loss-free level, establishing a multi-tiered pension system, reform the social insurance system, providing basic pension to every old-age citizen, introducing a private pension scheme, gradually increasing pension benefits in line with inflation, and creating conditions for the family to inherit a certain part of the balance of the personal account of social insurance premiums.

The policy needs to include pension reform and the formulation of programs to improve social insurance coverage among informal workers, herders, and the self-employed, the non-pension elements of the Social Insurance Scheme, and needs to adjust technical parameters such as financial sustainability, contributory incentives, and adequacy of benefits. Following the formation of the Government, the Concept Notes on the revision of four social insurance laws were revised and approved jointly by the Minister of Justice and Home Affairs and the Minister of Labor and Social Protection (MLSP) on December 3, 2020. In connection with the revision of the concept notes and new government’s priorities, it became necessary to bring required changes to the respective draft revised  Social Insurance Laws.  The MLSP is working to submit the revised social insurance laws to the Cabinet meeting in September of 2021 and then to the Parliament in the fall session of 2021. However, MLSP has not enough implemented a communication strategy on social insurance current situation and social insurance reform. With the ever-increasing public and political pressure for the pension system reform, the Parliament and the Government of Mongolia have assigned the MLSP to increase the public awareness activities around the pension reform issues, expedite the preparation of legal changes for pension system reforms and submit a draft package of laws on social insurance to the Parliament in 2021.

Therefore, MLSP aimed to implement a public awareness strategy to better disseminate the social insurance reform process and to improve the chances of success of the said reform process to communicate these changes to targeted audiences.

To support the fulfillment of its mandate and social protection policy MLSP wishes to have an experienced professional entity to contribute to the development, communication activities of public awareness products for the MLSP in order to better disseminate the social insurance and protection policy as well shape policies whereas communication and public awareness is an intensive activity that precedes and accompanies a specific reform and it improves the chances the reform that will be smoothly executed and increases the chances that future reforms can be carried out.

B. OBJECTIVE OF THE ASSIGNMENT

The objective of this assignment is to inform the public about the current status of the social insurance system and its reform policy through social media (Facebook, WEB, and Twitter) based on the content of the revised draft social insurance laws.

C. SCOPE OF THE WORK

The professional entity will work closely with the working group of MLSP, SIGO, and other respective agencies and be responsible for the following area of work: 

Broadcast stork, advertising posters, newspaper articles, and videos with the content proposed by the MLSP, including the draft law on social insurance, its reform policy, issues facing the social insurance fund, pension policy, reforms, and international experience will be disseminated to the public through social network namely Facebook pages, websites, and Twitter with a large follower, audiences. Please see the detailed information  (Specific purposes, the key messages, audience, and duration, etc.) of each task from the Annex II. 

The professional entity is responsible for the quality of the following  deliverables: 

Task I. Disseminate for two types of  GIF /flash for social networking and WEB sites. 

Task II. Broadcast four types of newspaper articles for a daily newspaper, Twitter, and WEB sites. 

Task III.  Broadcast for five types of short videos for social networking and WEB sites. 

These products are expected to deliver the following messages: 

  1. social insurance and pension reform (State Polic on Pension Reforms 2015-2030), the new policy on the multi-pillar pension system, pension reform and parametric reforms based on actuarial projections by international and national experts and the significance of the parametric reforms to the current Defined Benefit (DB) system, and explain what is difference and advantages from the current pension system and  multi-tiered pension system, good and bad examples of other countries’ experience of introducing/moving into the funded insurance scheme, the main factors behind, risks to the government and the people and necessary re-conditions that must be in a place for a successful transition to a funded scheme;
  2. social insurance funding, usage of all types of Social Insurance Fund, and to give knowledge about social insurance benefits, allowances, and pensions and easy-to-understand explanations on the social insurance services, contributing factors;
  3. on the current situation of social insurance contribution policies and actions implemented by the Government of Mongolia and MLSP in the field of Social insurance and the implementation of the current Social Insurance Package law;
  4. social insurance digitalization, policy to improve social insurance implementation, the Social Insurance Application, how to use it, and ensure the transparency of social insurance.

The professional entity shall submit the detailed costs for delivery of each Task. 

D. DELIVERABLES

The content of the deliverable, when and on which Facebook pages, Twitter, and websites to disseminate,  should be discussed extensively with the working group of MLSP, SIGO, and other relevant entities, and their comments are incorporated in order to improve reaching the target audience of the deliverables.

Deliverable I. Disseminated 2 types of posters, GIF/flash on the many follower Facebook page, Web page at least 10 times each.

Deliverable II.  Broadcasted four types of articles on WEB sites, Twitter, and daily newspapers at least 3 times each.

Deliverable III.  Broadcasted 5 types of short videos on WEB sites, many follower's Facebook pages at least 12 times. 

G. PAYMENT

Payments will be released upon satisfactory completion of the deliverables and can be divided on a monthly basis into installments. 

The cost of broadcasting by the professional entity can be requested in each broadcast or several installments on a monthly basis, and the Secretary of State shall, upon the proposal of the Director of the Policy and Planning Department (PPD) of the MLSP, sign a request for the cost of broadcasting by the professional entity according to form ANNEX1.

The payment will be based on the documented outcome/s only and should be attached to the invoice and related documents.

F. CONSULTANT’S QUALIFICATIONS /SELECTION CRITERIA

Organization experience: The desired professional entity has to be legally registered with at least 3 years of experience in the field of disseminating on the social networks for public awareness. Professional entities’ following indicator would be an advantage; i. Facebook pages should have more than 30,000 followers, ii. Web pages should have more than 10,000 readers per day.

The professional entity should have a competent team of professionals. The consultancy team should consist of the following members meeting the specific requirements listed below:

Key employees:

The consultancy team should consist of three (3) employees: (i) a team leader (an editor), (ii) a professional journalist or a famous influencer, and (iii)  a graphic designer.

Team Leader / an editor (One person)

  • Education: should have at least a bachelor's  degree in a journalist or a relevant profession.
  • Experience: at least of 3-year experience as an editor
  • Language skills: Excellent written skills in Mongolian and understanding of English.
  • Other: Excellent interpersonal skills with the ability to function effectively and collaboratively in a team environment. Have the ability to perform and manage high-quality work in a relatively short period.      

Professional journalist or famous influencer: (One person)

  • Education: should have a bachelor's  degree or higher degree in a journalist or a relevant profession.
  • Experience:  should have at least 3 years of relevant experience. 
  • Language skills: Excellent written skills in Mongolian and understanding of English.
  • Other: Excellent interpersonal skills with the ability to function effectively and collaboratively in a team environment. Have the ability to perform and manage high-quality work in a relatively short period.

A graphic designer: 

  • Education: should have a bachelor's degree as a graphic designer or a relevant profession.
  • Experience:  should have at least 3 years of relevant professional experience. 
  • Language skills: Excellent written skills in Mongolian and understanding of English.
  • Other: Excellent interpersonal skills with the ability to function effectively and collaboratively in a team environment. Have the ability to perform and manage high-quality work in a relatively short period.

F. SUPERVISION AND REPORTING

The professional entity will report directly to the Head of a working group, who is the Director of Policy, Planning Department (PPD).  Work progress will be presented during the working group meeting or other meetings as needed.   

The Director of PPD shall evaluate the performance on the agreed deliverables and approve the invoices for the delivered outputs.   

The consulting agency shall provide a 2-3 pages summary final report detailing the achievements and impediments in executing the entire assignment effectively.  The MLSP and SFFS PIU will provide input to the evaluation of the consultant’s performance. 

G. CONTRACT DURATION

The consultancy is expected to commence in August 2021 with a total duration of 5 months. The MLSP will discuss their work plan to do schedule during the contract period. If any of the tasks specified is not completed and/or accepted by the Client within the agreed-upon timeline, the consultant shall complete the tasks without any additional cost within an agreed-upon timeline. 

Payments will be released upon satisfactory completion of the deliverables can be divided into installments.

The cost of broadcasting by the professional entity can be requested in each broadcast or several installments, and the Secretary of State shall, upon the proposal of the Director of the Policy and Planning Department (PPD) of the MLSP, sign a request for the cost of broadcasting by the professional entity according to form ANNEX1. Each amount of expenses shall not exceed the amount of expenses specified in ANNEX II to this assignment.

H. INSTITUTIONAL ARRANGEMENTS

The MLSP will provide the professional entity with ready-to-broadcast content. Should be discussed and agreed with the MLSP for disseminating which Facebook pages, Twitter, and websites. The team will have access to all necessary data and information.  

Please submit the following documents in English via email to procurement_sgm@sffs.mn or in a sealed envelope no later than 15:00 PM, August 09, 2021:  

- Cover letter for quotation; 
- Price quotation;
- Company introduction along with a copy of state registration certificate; 
- CV of key experts along with professional diploma and certificate;
- Evidence of specific experience and qualification information of the firm relevant to the assignment. (Annex II)

The Quotation should be clearly marked “Professional entity to broadcast through TV on social insurance reform with Ref no. D2/NC/003)”. 

The consultant will be selected in accordance with the World Bank’s Procurement Regulations for IPF Borrowers (July 2016).

The submitted documents will not be returned to the applicants. Please be noted that incomplete applications would not be considered for evaluation. Only selected candidate will be contacted. Further information can be obtained at the address below during office hours: 8:30 to 17:30 hours (local Ulaanbaatar time) or procurement_sgm@sffs.mn.

Address for submission of Expression of Interest: Attention to Ms.Oyunyam.M, Procurement Specialist, Strengthening Fiscal and Financial Stability Project, Address: Room #205, Negdsen undestnii 8/2, 4th khoroo, Chingeltei District, Ulaanbaatar, Mongolia. 

Холбоо барих

70120582

Хавсралт

1. Хавсралт 1
2. Хавсралт 2

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